Tony Elumelu Entrepreneur Launches Cross-Border Ecommerce Marketplace with seed capital support from Tony Elumelu Foundation has launched a cross-border online marketplace for Africa-based users wishing to buy and sell globally and for worldwide buyers and sellers looking to sell to, and buy products from Africa. Although the idea was conceived in 2007 by the founder when he replaced his laptop battery on a vacation trip to U.K, it finally come to reality with the support of the TEF Entrepreneurship program, after over a decade of research. 

Africa manufacturers, retailers, craft makers, fashionistas etc wishing to sell their locally made or locally sourced products to the U.S, U.K, Europe and rest of the world now have a central platform to do so. also allows sellers from the above-mentioned parts of the world to list and sell their products to markets in Africa that have always suffered rejection when they wish to buy from foreign marketplaces e.g Nigeria.

For about two decades, most eshoppers from Africa endured declined payments, shipment restrictions etc when shopping on foreign platforms, and many have no idea how to push their products across the border to other countries, even within Africa. All those are now history with

According to DHL, emerging trends shows there were 1.6 billion shoppers online in 2018 and $900 billion is projected to be spent on cross-border purchases by 2020 – three times the figure of 2015. Also, $3.4 trillion is estimated for global ecommerce sales by 2019. Consumers are getting more and more familiar with buying something cross-border and DHL forecast a 25% cross-border ecommerce growth by 2020. With 58% of internet users projected to be buying online by 2019, Africa is set to have her share of the cake via

Within minutes, anyone can now sign up and start shopping and selling worldwide on, where products of original quality only abound.

Categories: Uncategorized

Leave a Reply

Auction 2 Africa